Commissioned studies have proved that if the new sulphur from marine fuel cap 0,10 % from 1 January 2015 will be applied in the current legislative, market, technology, infrastructure and financial conditions, the changes would necessarily cause a modal back-shift and consequently increase the costs of freight, which would move from sea to land. In order to avoid this, a fundamental restructuring of maritime industry is needed, which would cross-sectorially apply to all affected areas in the chain: technology, infrastructure development, regulations and financial support principles - on both, national and international level.
The ZVT platform and method, described in this summary, is a response to this need, developed by the industry stakeholders with eventually involving over 160 stakeholder organisations. With this response, new solutions are being developed, without which it would have been impossible to achieve environmental impact reduction whilst ensuring continuous growth of the sector and avoiding the modal back-shift.
A unique result and success of this response was shipping industry pioneering efforts, tested out in various constellations, ending up in ZVT to mobilise the whole variety of stakeholders that shape, develop, operate, grow and regulate maritime sector. To be able to do so, the prerequisite was ensuring a cross-sectorial outreach, management and communication approach, empowered by the industry’s own understanding that envisioned environmental goals with maintained level of industry’s competitiveness cannot be achieved by singular actors without cooperation.
The ZVT concept method enables stakeholder engagement and brings industry, regulation/policy makers and academia together, in order to rapidly respond to the needs of reducing environmental impact from shipping in the Baltic Sea region whilst ensuring its economic growth. The unique ZVT matrix allows to effectively identify areas where the fixing is needed, may it be technology, infrastructure, regulations, finances, R&D or administration/communication.
Discovered challenges are being transmitted to relevant stakeholders and dealt with in a cooperative cross-sectorial manner.